Vaishnavi Patil

12 Types of Keywords in SEO: A Comprehensive Guide for 2025

12 Types of Keywords in SEO: A Comprehensive Guide for 2025

Keywords are the backbone of search engine optimisation. Keywords provide a bridge between what people are looking for and the content you produce. For business, targeting the right keywords makes all the difference between whether or not to drive relevant traffic to a website, boost visibility, and generate more conversions. In this blog, we shall explain what keywords are, how important they are, and the benefits they bring. Then, we shall understand the 12 main types of keywords that you should know for a successful SEO strategy in […]

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The Ultimate Digital Marketing Beginner Guide: Your Step-by-Step Introduction

The Ultimate Digital Marketing Beginner Guide: Your Step-by-Step Guide.

In today’s digital-first world, all businesses, big or small, need to have an excellent digital presence. But what does the term mean, and how can you leverage it for business growth? Keeping in mind this article is to be more of a guide for a beginner in digital marketing, we shall take you through basic

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